We are a small team of passionate researchers with strong experience in managing local and international projects.
Isabelle Martinelli creates IM-Consulting in 2001 in Milan, a boutique research agency specialized in the fields of innovation and local insights for international companies.
She, here, strengthens her expertise in Fashion and Beauty but also develops her experience managing, with her team, global projects for different markets: FMCG, Automotive, Healthcare, new technologies, BtoB, Finance and others.
IM-Consulting is today a team of researchers aiming:
We are aware that international projects success is about partnerships… And we are proud to work local trustful partners all over the world
Focus groups, in-depths interviews.
In-homes, in-shops, mystery shopping, safaris…
On line blogs and diaries, qualitative panels.
Crossed methodologies on and off line , team management workshops.
Your products, Advertising,
Mix and Websites.
Brand Equity Research, Positioning Research and Context Analysis.
Segmentations, Persona and Ethnographic Approaches.
Desk Analysis
and Trend Books.
