Italian and French, Isabelle Martinelli lived in Italy, France, and China, before moving to Switzerland.

She has been working in qualitative research for over 20 years, after a few years spent in advertising agencies in Paris and Rome.

She starts her research career in Sorgem International (Paris) as an International Research Director, travelling all over the world with a focus on Asian markets.

In 2001, she moves to Milan where she creates IM-Consulting, a boutique research agency specialized in the fields of  innovation and local insights for international companies. She, here, strengthens her expertise in  Fashion and Beauty.

Today, she operates near Geneva  with a foot in Milan and another in Paris.

Isabelle holds a Masters Degree in Management and Marketing (Paris Dauphine University) and a Post Graduate Degree in Corporate Comunication (Publitalia’80, Milano) as well as a BA in Chinese Language and Culture (Langues Orientales, Paris)