Edith started her career in qualitative research  30 years ago after a couple of years dedicated to teaching French literature and linguistics.

Edith starts her career in Sorgem International, in 1996 where she quickly becomes a  Research Director, managing global and local accounts.

She has been working for Sorgem International for 30 years becoming a Research Director first , then an Associated Partner of the company .

She has been managing strategic projects for major brands in various fields (services, FMCG, technologies, fashion and beauty, etc.). She has also been very involved in designing  innovative research tools for brands strategy and positioning (among which the famous Fond(s) de Marque®)

Today Edith works as a consultant and is specialized in qualitative methodologies among which ethnography, workshops and semiotics.

Edith holds a PhD in French Literature from Sorbonne University in Paris